SOCIAL MEDIA PERFORMANCE AUDIT

This quick audit will help determine your current social media performance and identify whether you’re ready for a structured growth strategy or need improvements before scaling. Please fill in your information below and click Next.

Full Name *

Phone *

Email *

1. How clearly defined is your Target Audience? *

Very specific (industry, role, pain points)

Somewhat clear but broad

General audience

Not defined

2. What is the PRIMARY objective of your social media? *

Generate leads or sales

Brand + leads

Awareness only

Just posting content

3. How many platforms are you strategically focusing on? *

One main platform

Two platforms

Three platforms

Posting everywhere

4. Do you have a documented social media strategy? *

Written and consistently followed

Exists but not followed consistently

Rough ideas only

No strategy

5. How consistent is your posting schedule? *

Daily or almost daily

3–4 times/week

1–2 times/week

Inconsistent

6. How intentional are your hooks (first 3 seconds / first line)? *

Strategically designed to stop scrolling

Sometimes strong

Mostly generic

No hook strategy

7. Your content is mainly focused on… *

Solving audience problems

Education but generic

Promotion-heavy

Random ideas

8. How clear and consistent is your brand voice & visuals? *

Very consistent

Mostly consistent

Inconsistent

No clear brand identity

9. How confident are you in your content quality vs competitors? *

High quality & competitive

Decent but improvable

Below average

Poor quality

10. Are you using platform-priority formats (video, Reels, TikTok)? *

Consistently

Occasionally

Rarely

Not at all

11. How do you actively increase reach? *

SEO, trends, collaborations, lives

Some effort

Rely on organic reach only

No reach strategy

12. How responsive are you to comments and DMs? *

Very responsive

Sometimes responsive

Rarely respond

Ignore engagement

13. How clear are your CTAs in content? *

Clear CTA in most posts

CTA sometimes

Rare CTA

No CTA

14. Where does your content funnel users to?

Clear funnel (DM / landing page)

Bio link only

Scattered links

No destination

15. What metrics do you actively track?

Leads, sales, conversions

Engagement & reach

Likes & views only

Track nothing

16. How confident are you that social media brings ROI?

Very confident (numbers-backed)

Somewhat confident

Unsure

Not confident at all

17. Who manages your social media execution?

Dedicated team or agency

Staff with multiple roles

Founder only

No clear ownership

18. Do you have a clear workflow or SOP for content?

Full system (plan → create → publish → review)

Partial system

Ad-hoc

No system

19. How optimised is your profile (bio, name, picture, link)?

Clear value + CTA

Somewhat optimised

Weak optimisation

Not optimised

20. If you stop posting for 30 days, what happens?

Leads & sales drop

Some impact

Minimal impact

Nothing changes