Social Media Performance Audit

20 Questions · 5 Minutes · Instant Result · Free Analysis

Discover exactly where your social strategy is leaking opportunities

Q1: How clearly you understand your target audience?

Very specific (industry, role, pain points)

Not defined

General audience

Somewhat clear but broad

Q2: What is PRIMARY objective of you social media?

Generate leads or sales

Awareness only

Just posting content

Brand + leads

Q3: How many platforms are you strategically focusing on?

Three platforms

Posting everywhere

One main platform

Two platforms

Q4: Do you have a documented social media strategy?

Written and consistently followed

Exists but not followed consistently

No strategy

Rough ideas only

Q5. How consistent is your posting schedule?

3–4 times/week

1–2 times/week

1–2 times/week Inconsistent

Daily or almost daily

Q6. How intentional are your hooks (first 3 seconds / first line)?

Strategically designed to stop scrolling

Mostly generic

No hook strategy

Sometimes strong

Q7. Your content is mainly focused on…

Random ideas

Promotion-heavy

Solving audience problems

Education but generic

Q8. How clear and consistent is your brand voice & visuals?

Very consistent

No clear brand identity

Inconsistent

Mostly consistent

Q9. How confident are you in your content quality vs competitors?

Decent but improvable

High quality & competitive

Poor quality

Below average

Q10. Are you using platform-priority formats (video, Reels, TikTok)?

Occasionally

Consistently

Rarely

Not at all

Q11. How do you actively increase reach?

Rely on organic reach only

No reach strategy

SEO, trends, collaborations, lives

Some effort

Q12. How responsive are you to comments and DMs?

Ignore engagement

Sometimes responsive

Rarely respond

Very responsive

Q13. How clear are your CTAs in content?

CTA sometimes

Clear CTA in most posts

No CTA

Rare CTA

Q14. Where does your content funnel users to?

No destination

Clear funnel (DM / landing page)

Scattered links

Bio link only

Q15. What metrics do you actively track?

Leads, sales, conversions

Engagement & reach

Track nothing

Likes & views only

Q16. How confident are you that social media brings ROI?

Unsure

Somewhat confident

Not confident at all

Very confident (numbers-backed)

Q17. Who manages your social media execution?

Dedicated team or agency

No clear ownership

Staff with multiple roles

Founder only

Q18. Do you have a clear workflow or SOP for content?

Full system (plan → create → publish → review)

No system

Partial system

Ad-hoc

Q19. How optimised is your profile (bio, name, picture, link)?

Somewhat optimised

Weak optimisation

Not optimised

Not optimisedClear value + CTA

Q20. If you stop posting for 30 days, what happens?

Nothing changes

Some impact

Minimal impact

Leads & sales drop

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One last thing first...

In your own words, how do you honestly feel about your business and social media performance right now? *optional